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Introduction:
Salesforce Community Cloud is an online social platform for companies to create branded sites connecting customers, employees, and partners with each other.
By streamlining your key business operations and extending them across departments and offices, everyone who is part of your business ecosystem can execute his or her work in real-time, support customers more effectively, and close deals faster.

You can leverage your CRM data by directly connecting with your community or any third-party system.
Overall, the online community software gives your company the ability to build customized and branded communities for seamless enterprise collaboration and streamlined business processes.

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Flow is a powerful business automation tool that can manipulate data in Salesforce in a variety of ways. Such an application can be created right from the org's set up with just drag-drop/point-click. The ease of creating flows makes it the number one go-to tool when it comes to complex business requirements.

How do flows work in Salesforce?

 Flows can look up, create, update, and delete Salesforce records. They can also create Chatter posts, submit records for approval, and send emails. If your action isn't possible out of the box, call Apex code from the flow. Connect your flow to an external database by using core actions or Apex actions

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What is Email Preference Page?

An email preference center is a tool that helps you establish a healthy communication cadence with your subscribers. It provides an easy way for your subscribers to manage their email by giving them a centralized portal to control what they receive and how often they receive your messages.

Why we need an Email Preference Page in Pardot?

  • Deflecting unsubscribes: giving the prospect a choice to opt-out of a topic, rather than ‘all-or-nothing’ global unsubscribe.
  • Transparency: prospects can see what lists they are a part of, helping you adhere to matters such as GDPR.
  • Improving your email metrics: prospects receiving what they want to hear about should equate to more engagement. Higher engagement on smaller send lists both positively swing email metrics such as click-through-rate.
  • Gathering Intel: if a prospect opts-in for a specific topic, it can help drive conversations that the sales team have, and make your email content more ‘sticky’.
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A sales lead is a person or any organization that has a high possibility of turning into a customer. A lead is first identified through trade shows, emailing and various other marketing efforts. Every lead’s interest is then examined and determined to spot a potential client among the many leads.

So boiling it down, every stage in a lead’s life cycle is important for a sales and marketing executive. From the very first touchpoint of a lead till the step of conversion into a customer, every step should be given proper care and attention to ensure that business remains upgraded.

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Reception Hours: 8AM to 7PM IST

Sydney

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No 9, George Street,
North Strathfield, NSW - 2137.
Email: sales@qrsolutions.com.au
Phone: +61 2 8004 5244
Office Hours: 9AM to 5PM- AEST

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